Best Practices

As with any marketing plan, social media initiatives should be grounded by a strong, thoughtful, and creative strategy. It's not enough to just "be" on social media if you don't know what you're doing or what your goals are. While every social strategy should be tailored to each brand or to each company's unique needs, some fundamental best practices should be kept in mind. 

January 22, 2019

One of the first decisions a marketing manager faces when developing a social media plan is how frequently to post new content. The answer typically comes down to a dichotomy: quality versus quantity. In a perfect world, every content creator would like to deliver well...

January 22, 2019

Social media guidelines provide a quintessential blueprint for corporations and brands to successfully engage on social media. While it takes time, organization, and cross-functional team collaboration to put new protocols in place, creating official corporate guidelin...

July 17, 2018

Do your employees "like" your social content? If not, then it's time to encourage them to start. In the pharma marketing world, there is often hesitation about employees' use of social media.

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About Us

Hi. We're HashtagHealth—a social media agency exclusively specialized in health care. With more than 13 years of pharma experience, we help our Clients engage with patients, caregivers, and HCPs where they need it most: social media. #HealthIsSocial. Read More