How to Optimize Healthcare Videos on YouTube

How to Optimize Healthcare Videos on YouTube

Every social media platform presents a different opportunity to engage with a unique audience of consumers, patients, caregivers, and healthcare professionals. YouTube is among the top social media platforms leveraged by both consumers and healthcare professionals when it comes to searching for important health information.

10 Ways Healthcare Brands Can Go Live with Periscope

10 Ways Healthcare Brands Can Go Live with Periscope

Innovative Healthcare and Pharma marketers have been given a unique opportunity to explore new ways of delivering live content. Here are 10 creative ways healthcare and pharmaceutical companies can leverage live broadcasting Apps such as Periscope or Meerkat.

8 Pharma Companies Leading the Charge on Instagram

8 Pharma Companies Leading the Charge on Instagram

Instagram has become an increasingly popular social media platform - primarily due to it's visually stunning and technologically simplistic nature. Here are 8 healthcare/pharmaceutical companies leading the charge.

The Anatomy of a Healthcare Twitter Chat

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Healthcare Twitter Chats are invaluable to the social community. Twitter chats provide an opportunity to interact in open dialogue about a specific topic of interest, at a specific period of time, enabling active engagement. It's a great way to address questions, gain valuable feedback, and promote live discussion among a broad range of target audience groups all at once. 

Executing a successful healthcare Twitter Chat is not rocket-science, but it does require careful planning on multiple fronts. First and foremost, it's important to understand how a Twitter chat can be valuable to your top target audience groups:

  1. Consumers: Provides a live forum for which they can learn important information about their health, and learn critical information about the signs/symptoms of certain health conditions to which they should be aware
  2. Patients & Caregivers: Grants a welcomed opportunity for them to share their personal experiences, seek advice from health experts, and/or learn new information about their health conditions that may impact their treatment
  3. Healthcare practitioners: Enables an open forum through which they can share their expertise, learn new clinical information from colleagues and experts, and make important connections with patients/caregivers/advocacy groups
  4. Healthcare organizations: Provides a platform through which they can share information about their services, establish influence within a specific health category, and foster important connections that will ultimately grow their reach/influence
  5. Advocacy Groups: Creates a specific opportunity for them to promote awareness of their cause, drive growth of their social communities, and provide incremental value to the patients/caregivers they represent
  6. Investors: Demonstrates a healthcare/pharma company's commitment to supporting specific health/disease states and programs

So what comprises a Twitter Chat, and how does it work? First, let's identify the key players:

  1. Moderator: The person (or identified Twitter "handle") that will lead and organize the live discussion
  2. Influencers: Experts who will bring incremental value to the topic of discussion 
  3. Sponsors: Secondary groups, companies or associations who share a vested interest in supporting the live Twitter chat
  4. Participants: The social community who will organically participate in the live Twitter chat

Each key player has an essential role in ensuring the ultimate success of a Twitter Chat - so it's important to leverage strategic insights when determining who will fill each role. At the end of the day, the Twitter Chat must deliver on your campaign business objectives - thus no detail of the event should be overlooked or undervalued. As such, here are the primary elements of a Twitter Chat which require careful planning:

  1. The content
  2. The hashtag
  3. Date/time of the event
  4. Media buys
  5. Pre-chat promotion
  6. Setting the stage & establishing "rules" of the chat
  7. Posting questions 
  8. Active engagement (including "contingency responses" to address off-topic questions that may not be within compliance)
  9. Summarizing key points
  10. Closing the chat
  11. Post-chat follow-ups

While it may seem like a long list of items to consider, organizing this information well in advance of the event is an essential process towards ensuring a successful (and FDA compliant) Twitter chat. To check out a few great examples of successful Twitter chats, look up #abcDrBchat (weekly health chats hosted by ABC's Dr. Richard Besser) or #ObesityRisks (a Twitter Chat hosted earlier this year by @EisaiWeightLoss).

13 Reasons that Pharma Companies Need a Corporate Twitter Presence

13 Reasons that Pharma Companies Need a Corporate Twitter Presence

Many healthcare companies have yet to embrace Twitter as a primary "corporate communications" platform to deliver important company updates to the masses. Here are 13 reasons that pharma companies need to reconsider their communications strategy and include Twitter into the mix.

How to Prevent a “Kim Kardashian Instagram Incident” on Social Media

How to Prevent a “Kim Kardashian Instagram Incident” on Social Media

By now, everyone has heard of the social media debacle, in which the FDA issued a warning letter to Duchesnay USA for an Instagram post celebrity Kim Kardashian posted to her personal Instagram page. How can you avoid this in the future? We'll tell you.