Over the past few years, Instagram has become an increasingly popular social media platform - primarily due to its visually stunning and technologically simplistic nature. The platform is easy to navigate, and enables users around the world to share beautiful, personal and inspiring images and videos. As of October 2015, Instagram reported >400 million users, sharing an average of 80 million+ photos per day, with over 3.5 BILLION likes daily (impressive, we agree).
Not only does this active social media platform present an invaluable opportunity for brands to reach highly active social consumers - it's also a perfect platform for brands and companies to showcase the essence of their brand, and the livelihood surrounding their mission. After all, a picture says a thousand words, right?
For that very reason, numerous healthcare/pharmaceutical companies have embraced Instagram as an innovative and dynamic platform for showcasing their corporate missions. While specific healthcare/pharmaceutical brands have been slow to adopt Instagram into the marketing mix, an impressive number of corporate accounts have thrived on establishing meaningful Instagram communities. Here are 8 healthcare/pharmaceutical companies leading the charge (click on the links and/or pictures below to check out some of the impressive photos and videos shared on Instagram):
1. Novartis (Novartis Instagram Page)
2. Novo Nordisk (Novo Nordisk Instagram Page)
3. Genentech (Genentech Instagram Page)
4. AstraZeneca (AstraZeneca Instagram Page)
5. Boehringer-Ingelheim (Boehringer-Ingelheim Instagram Page)
6. Eli Lilly (Eli Lilly Instagram Page)
7. Medtronic Diabetes (Medtronic Diabetes Instagram Page)
8. Bayer Animal Health (Bayer Animal Health Instagram Page)
Through each Company's page, consumers, investors, patients, caregivers and HCPs are privy to an inside look at that Company's values, mission and devotion to health. While Instagram may not be a priority for some organizations - it is certainly a platform worth considering for those healthcare/pharmaceutical companies for which improving and fostering a positive corporate image is of the utmost importance.