• Highlight the lack of awareness about endometrial cancer (EC) by educating individuals about EC signs and symptoms

• Encourage individuals to speak up about and advocate for their gynecologic health

• Motivate high-risk communities to educate themselves on the risks, signs, and symptoms of EC

Establish Spot Her® as the leading initiative for educating individuals about gynecologic cancer, specifically endometrial cancer (EC)

• Create dynamic, compelling, and engaging content that positions Spot Her® as the preferred resource and information source for EC

• Create engaging and inspiring content featuring EC advocates sharing their health care experiences
   

​Increase overall social media reach and visibility

• Develop video series interviewing real-life EC survivors and advocates

• Develop social media content that educates individuals about EC

• Utilize media buys to expand reach to key target EC audience groups

Drive traffic to the Spot Her® website

• Post social content that aligns with highlighting key facts about EC

• Post social content that aligns with real-time events held by the Spot Her® initiative

• Provide clear calls to action to drive traffic to the initiative’s website for patients to learn more and talk with their doctor

• From content production beginning in 2020 via several social media platforms and in-person grassroot efforts, the initiative has generated:

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>9,767,900

impressions

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>2,148,700

video views

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148,472

link clicks

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13,147

likes

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1,986

hashtag shares

1,336

shares

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631

comments