The road to establishing Agios as a leading scientific innovator in the realm of rare hematology and cellular metabolism, with a focus on PK Deficiency, Thalassemia, and Sickle Cell Disease.
Case Study: Agios Global Medical Affairs
CHALLENGES
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No pre-existing Agios Medical Affairs social media presence
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A need to increase scientific reach and visibility of Agios-related materials and information
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Lack of digital presence to create meaningful opportunities to connect with healthcare professionals in real time
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Desire to establish Agios as a leading scientific source for information related to key disease areas of focus
SOLUTION
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Launch the @AgiosMedical X channel to publish social content that drives interest and awareness of key messages to demonstrate expertise
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Develop engagement strategies and utilize media buys to expand reach to key target HCP audience groups
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Identify and follow HCPs leading social conversations specific to scientific topics of priority
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Post social content about events of interest and breaking news and information related to unbranded clinical achievements
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Share and engage with third-party content that supports scientific messaging priorities
RESULTS
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From launch in June 2023 through end of year (6-month time period), the @AgiosMedical X channel generated:
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>1,000,000
impressions
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6,244
content engagements
(exceeding goal by 484%)
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>700
link clicks
(483 clicks driving directly to the Agios Medical website)
Agios Global Medical Affairs (GMA)
